By Topic

Customization in online trade processes

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Basu, A. ; Owen Graduate Sch. of Manage., Vanderbilt Univ., Nashville, TN, USA ; Muylle, S.

The reversal of roles between information technologies and business processes has led to high levels of uncertainty among managers and strategic planners about appropriate business models to be used in EC. For companies of all sizes, the question of what shape and form their online presence needs to take is still unclear, given the difficulty in establishing a defensible competitive position. This paper describes an approach to deal with the uncertainty, by providing a blueprint for analyzing the roles companies can and should adopt in online commerce environments. An architecture for electronic commerce (ECA) is outlined which allows companies to identify the major issues involved in engaging in EC, and provides a framework for studying the adoption and diffusion of EC among the different players involved. The ECA also provides a new lens through which information gathering and customization opportunities and strategies can be evaluated

Published in:

Advance Issues of E-Commerce and Web-Based Information Systems, WECWIS, 1999. International Conference on

Date of Conference:

Aug 1999