By Topic

Global R&D: how to break barriers

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)

As a company grows beyond its national borders, it starts exporting its products. It first establishes foreign sales organizations, followed by manufacturing operations, which are usually driven by labor or other cost considerations. The next step is product marketing and localization, often coupled with building local product design centers. The last stage of this globalization or transnationalization is to start research efforts in the foreign country, complementing existing sales, manufacturing, marketing, and development organizations. Why is global research and development desirable? Is R&D necessary outside of a central research laboratory in a company's home country?

Published in:

Software, IEEE  (Volume:16 ,  Issue: 4 )