By Topic

The future of e-commerce: integrate and customize

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Choi, S.-Y. ; Texas Univ., Austin, TX, USA ; Whinston, A.B.

Internet technology allows companies to overcome many of the physical constraints that often prevent them from doing business in distant markets, which means that an e-commerce market is fundamentally global. Despite the increasing market reach, however, certain emerging trends fragment the Internet-enabled marketplace into countless niche markets. As network and distributed computing technologies advance, killer applications for consumers will be those that allow mixing and matching of products and services on a personal basis and in real time. The author discusses integration and customization as the future of e-commerce

Published in:

Computer  (Volume:32 ,  Issue: 1 )