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R&D project selection versus R&D project generation

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1 Author(s)
Bordley, R.F. ; R&D Portfolio Planning, Gen. Motors Res. Labs., Warren, MI, USA

Much of the technical literature emphasizes R&D project selection. This paper reviews the author's experience with R&D project selection. In his view, this experience suggests that the emphasis should be on the generation of high-quality R&D projects through effective communication of corporate priorities, implementation issues, and related technical efforts

Published in:

Engineering Management, IEEE Transactions on  (Volume:45 ,  Issue: 4 )