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Understanding organizational culture and its role in organization transformation and development

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4 Author(s)
Manley, T.R. ; Sch. of Bus., Florida Inst. of Technol., Melbourne, FL, USA ; Martin-Vega, L.A. ; Shaw, W.H. ; Mighdoll, P.

Why do identical attempts at implementing planned organizational change fail in one organization and succeed in another? This paper argues that understanding organizational culture is a prerequisite to implementing transformational change and development. Robert Quinn's competing values model is applied to a methodology for characterizing organizational culture. A case example is provided that shows how the model was used to characterize the organizational cultures of a major division of a large corporation and that of an important customer. The data were collected as part of a TQ “teaming” initiative

Published in:

Engineering and Technology Management, 1998. Pioneering New Technologies: Management Issues and Challenges in the Third Millennium. IEMC '98 Proceedings. International Conference on

Date of Conference:

11-13 Oct 1998