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Susan T. Kinney and Richard T. Watson “The effect of medium and task on dyadic communication”

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1 Author(s)
El-Shinnawy, M. ; Dept. of Inf. & Oper. Manage., Texas A&M Univ., College Station, TX, USA

Media choice is an important topic in the field of organizational communication. With a plethora of media choices (e.g., letter, e-mail, voice mail, telephone, face-to-face meetings), the question of how and why individuals choose which medium to use in what situation takes on additional importance. This concern is also shared in professional communication. I present a summary of a paper (Kinney and Watson) that tests the applicability of a prominent theory of media choice, media richness theory (MRT), to both traditional and new electronic forms of communication. I summarize the findings and present some implications for professional communication

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Professional Communication, IEEE Transactions on  (Volume:41 ,  Issue: 2 )