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The challenges facing the terrestrial broadcast industry are to how more efficiently and effectively use the scarce spectrum to deliver the vast amount of media data to the general public. Future of Broadcast Television Initiative (FOBTV) was founded by the broadcasters, manufacturers, network operators, standardization organizations, research institutes, and universities around the world, aiming at better solving these problems through global collaboration. Since its establishment, use cases for the future broadcast applications have been extensively collected and classified. Potential technologies applied for the summarized new application scenarios have been carefully studied and the most effective ones are highlighted. Moreover, FOBTV is trying to develop a layered model for the next-generation broadcasting system and taking great efforts toward the ultimate goal of a global harmonized terrestrial broadcasting system.