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Leveraging Big Data and Business Analytics [Guest editors' introduction]

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5 Author(s)

Big data projects and programs provide tremendous opportunity for organizations looking to transform their operations, innovate in their markets, and better serve their customers; however, these initiatives must be based on sound approaches and principles and not fads or empty vendor claims. This special issue aims to promote a better understanding of big data to foster wider deployment of big data approaches and a new era of business analytics capabilities.

Published in:

IT Professional  (Volume:15 ,  Issue: 6 )

Date of Publication:

Nov.-Dec. 2013

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