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Advancements in smart grid technologies have made it possible to apply various options and strategies for the optimization of demand response (DR) in electricity markets. DR aggregation would accumulate potential DR schedules and constraints offered by small- and medium-sized customers for the participation in wholesale electricity markets. Despite various advantages offered by the hourly DR in electricity markets, practical market tools that can optimize the economic options available to DR aggregators and market participants are not readily attainable. In this context, this paper presents an optimization framework for the DR aggregation in wholesale electricity markets. The proposed study focuses on the modeling strategies for energy markets. In the proposed model, DR aggregators offer customers various contracts for load curtailment, load shifting, utilization of onsite generation, and energy storage systems as possible strategies for hourly load reductions. The aggregation of DR contracts is considered in the proposed price-based self-scheduling optimization model to determine optimal DR schedules for participants in day-ahead energy markets. The proposed model is examined on a sample DR aggregator and the numerical results are discussed in the paper.