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Aligning international editing efforts with global business strategies

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2 Author(s)
Leininger, C. ; San Francisco State Coll., San Francisco, CA, USA ; Rue Yuan

The authors define international editing as editing documents for a multilingual readership or multinational distribution. They argue that international editing embodies and represents corporate global strategies, which directly affect editing choices. They describe three global strategies-ethnocentric, polycentric, or geocentric-and four categories of editing-linguistic, socio-cultural, political, and technical-on which editors can focus to produce business and technical documents that consistently align with corporate global strategies

Published in:
Professional Communication, IEEE Transactions on  (Volume:41 ,  Issue: 1 )

Date of Publication: Mar 1998

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