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Birth of a journal: The need

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1 Author(s)
Wittman, Allan ; Wiley-Interscience Journals, John Wiley & Sons, Inc., 605 Third Ave., New York, NY 10016

The decision to create a new journal starts — or should start-with the determination of the need for a new, separate, and continuing forum for the interchange of information within a discipline or field. Critical criteria include the choice of editor and editorial board; estimates of the amount of material to be published; assessment of the total potential audience and of the probable percent capture; direct costs (which vary with the publishing organization); and the subscription price. Other factors include growth potential, society support, page charges, reprint sales, advertising sales, and patience.

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Professional Communication, IEEE Transactions on  (Volume:PC-20 ,  Issue: 2 )