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A comparison between the scientific communication model and the mass communication model: Implications for the transfer and utilization of scientific knowledge: A PSYCHOM '72 paper

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1 Author(s)
Lin, Nan ; State University of New York, Albany, N.Y. 12203

A comparison between the models of scientific communication and mass communication is made in terms of the basic components in the communication processes. Differences between the two models are emphasized so that the sources of ineffective communication can be identified. Several suggestions are made to bridge the communication gaps between science, technology, and the public.

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Professional Communication, IEEE Transactions on  (Volume:PC-15 ,  Issue: 2 )