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Several previous studies have demonstrated that additional low-rate data can be transmitted in Advanced Television Systems Committee (ATSC) terrestrial digital television (DTV) systems by modulating the polarity of the transmitter identification (TxID) signal. Previously proposed additional-data transmission schemes can offer an additional reliable transmission channel, and thus they have a very large coverage area compared to that of a DTV signal. Unfortunately, as the cost of a reliable transmission, they have a limitation in their maximum data rate. In this paper, we propose a new additional data transmission scheme based on sequence phase modulation (SPM) to increase the data rate. The proposed scheme exploits not only the polarity but also the phase of a TxID signal, and thus it significantly enhances the data rate compared to conventional schemes.