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Marketing Smart

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Marketing is one form of communication in which we communicate to our customers the strength and merits of our products, with the objective being to rouse customers' interests and meet their needs. This chapter discusses rules, which help us achieve deftness in being Marketing Smart. Rule one points out the need to design and/or present a product's features in a way that resonates with customers' needs, interests, and expectations. Rule two explains the significance of delivering a positive spin on the strengths and weaknesses of the product. Rules three and four talk about the making of craft presentations to convey a positive spin and presenting the product with outward excitement and enthusiasm. The chapter concludes with a discussion on Steve Jobs and his embodiment, Apple. Apple and Steve Jobs' iconic marketing skills in resonance, positive spin, and crafted and enthusiastic presentations made Apple the most valuable company in the world.