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Identification of telecom operators' core distribution channels based on strategic value evaluation system

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1 Author(s)
Tong Lili ; School of Network Education, Beijing University of Posts and Telecommunications, Beijing 100876, China

The strategic value evaluation of physical channels is the main purpose of this paper. To interpret this value, we refine finance, location and competition dimensions. A total of 166 social high-star channels are selected as empirical samples. Practice shows that all second-layer indicators can be quantified by information system or artificial collection. The weight of three first-layer indicators can be defined by correlation analysis. The value comprehensive ranking of the channels is clear based on the first-layer and second-layer indicators. In the sample group in this study, the weight of location value is higher. The results on channels' strategic value research may provide further insights on business value, service value and other related fields.

Published in:

China Communications  (Volume:10 ,  Issue: 7 )