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Oracle Marketing: Killer Ads

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1 Author(s)

Rick Bennett was Oracle's one-man ad agency from 1984 to 1990 as it grew from $15 million to $1 billion in sales. Bennett chronicles the company's approach to advertising, some of its more successful and controversial ads, and his experiences working personally with Larry Ellison.

Published in:

IEEE Annals of the History of Computing  (Volume:35 ,  Issue: 2 )