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Big Data Analytics: Perspective Shifting from Transactions to Ecosystems

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2 Author(s)
Zeng, D. ; Univ. of Arizona, Tucson, AZ, USA ; Lusch, R.

Understanding the flow and interrelated nature of institutions and business entities' processes and exchanges helps researchers develop and apply big data analytics techniques more effectively from an ecosystem-based perspective (rather than individual transactions and components).

Published in:

Intelligent Systems, IEEE  (Volume:28 ,  Issue: 2 )