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Technology continuously revolutionizes the way people interact with information technology (IT). In this article we argue that, while extant literature has certainly provided rich insights into meaning making with IT artifacts, the tablet's proliferation calls for reassigning the significance these may hold for users. Approaching user experience as subjective, we seek to explore the relationship individuals develop with the tablet in their daily lives. We follow the case study research method, and build upon a paradigmatic case, that of the iPad, because it is considered as the exemplar in its class; even though tablets have existed for years, it is only with the launching of the iPad, that they became popular among the mass consumer market.