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It is a challenge to design efficient routing protocols for vehicular ad hoc networks (VANETs) because of their highly dynamic properties. We address the vehicular communication problem in urban hybrid networks and present a hybrid routing scheme for data dissemination in VANETs. Location-based crowdsourcing of nearby roadside units (RSUs) has been applied to the infrastructural support of inter-vehicle, vehicle-to-roadside, and inter-roadside communications in hybrid VANETs. The combination of RSU resources and ad hoc networks involves an online probabilistic RSU retrieval algorithm that uses coarse- and fine-grained localization to estimate the number and location of available RSUs; a network coding based multicast routing for dense VANETs using maximum distance separation (MDS) code and local topology information from the forwarding set to achieve robust communication and max-flow min-cut data dissemination; an application of opportunistic routing, using a carry-and-forward scheme to solve the forwarding disconnection problem in sparse VANETs; and a routing switch mechanism to guarantee quality of service (QoS) under various network connectivity and deployment configurations. The performance of our hybrid routing scheme is evaluated using both simulations and real testbed experiments.