How to write reports that won't be ignored

Written communication is usually intended either to inform or to influence. Writing to inform requires clarity, accuracy, and explanation of significance; the reader must be given what he wants to know as well as what he needs to know. Writing to influence must additionally marshall arguments, make them interesting, and present them tactfully and convincingly. The approach should be tailored to the knowledge and attitude of the recipient. Use a logical format and say only what you mean.