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If one's ideas register clearly with listeners, the primary goal of speaking has been realized. Guided by selected principles of learning, a speaker can plan the content of his message so that listeners can more completely understand the intended meaning. In this discussion, Che providing of idea clarification is correlated with the promoting of learning for listeners. Ten principles of learning are characterized. Random effort by the speaker can be replaced by purposeful, advance design in the speaker's presentation in order to establish clarity for ideas.