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Impress top management with your written reports

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1 Author(s)
Benjamin, Flissy ; Marketing firm of Gunn, Fish, Mead, 31 East 28 Street, New York, NY 10016

This article offers specific guidelines to effective report writing: (1) It discusses the key issues in which top corporate personnel are most interested and explains how to present these issues in an informative manner; (2) it gives an organizational structure designed to facilitate report writing and to maximize reader interest by grouping ideas and concepts in a logical sequence; and (3) it details basic techniques on how to overcome writer's block, reinforce major points, and use charts, graphs, and illustrations to make a report visually appealing as well as easily readable.

Published in:

Professional Communication, IEEE Transactions on  (Volume:PC-22 ,  Issue: 4 )

Date of Publication:

Dec. 1979

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