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Ensuring the usefulness of electronic data sources while providing necessary privacy guarantees is an important unsolved problem. This problem drives the need for an analytical framework that can quantify the privacy of personally identifiable information while still providing a quantifiable benefit (utility) to multiple legitimate information consumers. This paper presents an information-theoretic framework that promises an analytical model guaranteeing tight bounds of how much utility is possible for a given level of privacy and vice-versa. Specific contributions include: 1) stochastic data models for both categorical and numerical data; 2) utility-privacy tradeoff regions and the encoding (sanization) schemes achieving them for both classes and their practical relevance; and 3) modeling of prior knowledge at the user and/or data source and optimal encoding schemes for both cases.