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The main purpose of this paper is to propose a content analysis approach in order to develop an ontology of university social responsibility (USR). The proposed approach comprises four main phases in which two content analyses software have been utilized to extract the main USR components and to identify the domain of this concept. To achieve the goal, the existing body of knowledge of USR definitions and specifications - using a variety of terms - has been considered to identify the main notions of USR and their relationships. The developed ontology can be applied to define a formal, explicit description of the USR concept and to construct a more reliable basis for measurement purposes.