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Writing to persuade

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1 Author(s)
J. W. Gilsdorf ; Arizona State Univ., Tempe, AZ, USA

Technical communication may be chiefly informational in intent, but there are persuasive elements in almost all communications. Sometimes, even in technical matters, persuasive communication skills are very important. The author provides arguments for improving these skills, discusses a number of mini-strategies that can be used to persuade the recipients of written communication, and touches on the ethics of using persuasion tools.

Published in:

IEEE Transactions on Professional Communication  (Volume:PC-30 ,  Issue: 2 )