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Reflections: Celebrities as engineers

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Last December the marketing folks at my company decided that it was time to make a high-tech television commercial. Cameras, lights, crew members, assorted directors, and Cliff Robertson descended on our labs. Someone found that the molecular-beam epitaxy machines made a perfect backdrop, probably owing to the dry ice clouds wafting about them in the best sci-fi tradition.

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IEEE Spectrum  (Volume:24 ,  Issue: 9 )