By Topic

Identifying the informational needs of readers; A management responsibility

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
James W. Souther ; Coll. of Eng., Washington Univ., Seattle, WA, USA

It is argued that, with today's growing emphasis on audience analysis in technical communication, there needs to be a sharper focus on the informational needs of various audiences; much empirical study is needed to provide a fuller definition and understanding of the nature of these informational needs and how they directly affect the writing done. Effective upward management communication is directly dependent on the quality of communication moving downward in the organization to the staff, and on how staff is made to understand the decision-making role and informational needs of the management reader. Of all the people involved in technical communications, the manager of the writers may be best equipped to determine the informational needs of readers, especially those of upper management. A brief review of two empirical studies conducted by the author demonstrates the value of such studies and encourages others to undertake similar studies.

Published in:

IEEE Transactions on Professional Communication  (Volume:PC-28 ,  Issue: 3 )