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Technical and management notes: The high-technology trap: Product preoccupation — A case in point: The laser industry

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1 Author(s)
Samuel F. McKay ; Univ. New Hampshire, Durham, NH, USA

The development of an industry around the laser has failed to match early expectations. This is discussed in terms of the more general high-technology phenomenon of preoccupation with the physical product and lack of market awareness.

Published in:

IEEE Transactions on Engineering Management  (Volume:EM-19 ,  Issue: 1 )