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Writing for success

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2 Author(s)
Allan A. Glatthorn ; Glenview, Illinois ; Lynda Price

This book is aimed at persons in the work force who want to acquire good writing skills in order to “increase their chances for success.” The first section, entitled “Writing and the Successful Manager,” emphasizes that all managers should be concerned with creating an image of success and looks at how writing can either enhance or detract from that image. This section also offers helpful guidelines for determining when to write and when not to write, and suggests other options for communicating. The final chapter of this section is a brief overview of the four stages in the process of a major writing project. This section seemed rather premature at this point in the book, before a more thorough analysis of writing projects. The four stages — exploring, planning, drafting, and revising — are crucial to any writing project, but for the discussion of them to have maximum effectiveness in this book, it needs to be more carefully focused on business writing situations.

Published in:

IEEE Transactions on Professional Communication  (Volume:PC-29 ,  Issue: 3 )