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Profiling: A functional aid to effective communication

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1 Author(s)
Ashis Gupta ; The University of Calgary, 2500 University Drive NW, Calgary, Alberta, Canada T2N 1N4

Profiling is an aspect of audience analysis that enables a communicator to develop a strategy of communication along several dimensions. This paper describes a systematic approach to profiling, using an interesting “slice of life” to illustrate the point. With certain modifications, similar approaches can be devised by the reader for virtually any situation presenting a need to communicate.

Published in:

IEEE Transactions on Professional Communication  (Volume:PC-26 ,  Issue: 4 )