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Achieving a successful presentation begins with the consideration of three things: what to say, how to say it, and how to conduct the presentation to convince an audience that you mean it. Determining what materials, topics, and details to use must be based on an analysis of the potential audience, their sentiments, interests, technical disciplines, and possible responses to what would be presented. Presentation material must be put into a unified, professional, and easily understandable format and thoroughly rehearsed so that it can be delivered in a manner that instills confidence that the subject has been well-researched. The author presents some strategy, guidelines, and pitfalls, based on experience, for consideration toward these ends.