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The language of robotics: Use and abuse of personification

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2 Author(s)
McDaniel, Ellen ; Department of English at Texas A&M University,; College Station, TX 77843 ; Gong, Gwendolyn

Many writers in the robotics field personify robots. By “humanizing” these computer-controlled machines, they attempt to make a difficult and potent technology understandable to potential users in labor and management. However, the comparison of robots to humans has often made the technology fearful to would-be users. By judiciously using personification and by becoming aware of the awesome power of language, robotics experts can disseminate their research more effectively to nontechnical audiences.

Published in:

Professional Communication, IEEE Transactions on  (Volume:PC-25 ,  Issue: 4 )