By Topic

Brainstorming: In search of an idea

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Richard A. Taylor ; Celanese Fibers Company, Cherry Road Station, Rock Hill, SC 29730

This article advises leaders of prospective brainstorming sessions how to achieve the synergistic effects they seek. To prepare for the session requires that the leader use two easel pads, with two people as recorders, marking pens, and masking tape (to display the ideas generated). Once the session starts, the leader should be prepared to (1) restate ideas for the recorders, (2) ask for clarification, and (3) overcome the inevitable lull. After generating as many alternatives as possible, the group is asked to evaluate the ideas by ranking, debating, and discussing. Abuses, misuses, and limitations on brainstorming are offered.

Published in:

IEEE Transactions on Professional Communication  (Volume:PC-25 ,  Issue: 1 )