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Mobile cloud computing: The impact of user motivation on actual usage

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4 Author(s)
Mirusmonov, M. ; Sch. of Bus., Yeungnam Univ., Gyeongsan, South Korea ; Changsu Kim ; Yiseul Cho ; Jongheon Kim

Mobile cloud computing represents the most explicit attempt yet to move computing technology beyond the confines of tool usage towards a pervasive penetration. The increasing role and importance of mobile technology and cloud computing in our daily lives implies the need for new approach. The mobile users' motivation and cloud computing characteristics make them very appropriate for developing mobile cloud service. The aim of this paper is to complement previous research on adoption and use of mobile cloud computing by benefiting from theory of consumer research and media use, namely `uses and gratification'. The focus is on cognitive, social and technological motivation dimensions that a mobile user experiences when possessing, interacting and using mobile devices with cloud computing.

Published in:

Computing and Networking Technology (ICCNT), 2012 8th International Conference on

Date of Conference:

27-29 Aug. 2012