Cart (Loading....) | Create Account
Close category search window
 

Factors influencing the accessibility of online social game

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

The purchase and pricing options are temporarily unavailable. Please try again later.
2 Author(s)
Cheol Park ; Dept. of Bus. Adm., Korea Univ., Sejong, South Korea ; Jae Hak Lee

As increasing the usage of social network services (i.e. facebook, tweeter), online social games is being paid attention in game industry and e-business research. Social game (ie. Farmville by Zinga) is the online game using social network services. This research examined the factors influencing the accessibility and usage of social game. Influential factors of the social game accessibility are suggested as SNS utilization, game experience, technological asynchrony, network narrativity, social relationship strength. Data were collected through an online survey of 458 respondents in South Korea. As the results, SNS utilization, game experience, technological asynchrony, network narrativity, social relationship strength affected accessibility of social game, and accessibility affected the usage of social game. The implications and suggestions for further research are outlined, based on the results.

Published in:

E-Learning, E-Management and E-Services (IS3e), 2012 IEEE Symposium on

Date of Conference:

21-24 Oct. 2012

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.