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Factors influencing the accessibility of online social game

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2 Author(s)
Cheol Park ; Dept. of Bus. Adm., Korea Univ., Sejong, South Korea ; Jae Hak Lee

As increasing the usage of social network services (i.e. facebook, tweeter), online social games is being paid attention in game industry and e-business research. Social game (ie. Farmville by Zinga) is the online game using social network services. This research examined the factors influencing the accessibility and usage of social game. Influential factors of the social game accessibility are suggested as SNS utilization, game experience, technological asynchrony, network narrativity, social relationship strength. Data were collected through an online survey of 458 respondents in South Korea. As the results, SNS utilization, game experience, technological asynchrony, network narrativity, social relationship strength affected accessibility of social game, and accessibility affected the usage of social game. The implications and suggestions for further research are outlined, based on the results.

Published in:

E-Learning, E-Management and E-Services (IS3e), 2012 IEEE Symposium on

Date of Conference:

21-24 Oct. 2012