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The characteristics of the mobile SNS social behavior — A case study of college students in Shanghai

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2 Author(s)
Shi Yong-qin ; Sch. of Commun. & Art Design, Univ. of Shanghai for Technol. & Sci., Shanghai, China ; Ma Chang

This paper analyzes the behaviors of college students who use mobile phones SNS through a questionnaire survey among them, and pointed out that the mobile SNS tool is an important mode of transmission. The main purpose of the mobile SNS social behavior is to share information and to keep in touch with friends. This article presents that to understand the characteristics of mobile SNS social behavior helps us grasp the rights to speak, and promote the balanced development of mobile media and traditional media.

Published in:

Management Science and Engineering (ICMSE), 2012 International Conference on

Date of Conference:

20-22 Sept. 2012