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Tectonic Shifts in Television Advertising

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3 Author(s)
Kitts, B. ; PrecisionDemand, Seattle, WA, USA ; Dyng Au ; Burdick, B.

We survey major technological shifts occurring in advertising and the role that data mining is playing in the television industry.

Published in:

Data Mining Workshops (ICDMW), 2012 IEEE 12th International Conference on

Date of Conference:

10-10 Dec. 2012

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