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AD-MAD: Automated Development and Optimization of Online Advertising Campaigns

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4 Author(s)

Creating and monitoring a competitive and cost-effective pay-per-click advertisement campaign through the web-search channel is a resource demanding task in terms of human expertise and effort. Assisting or even automating the work of an advertising specialist will have an unrivaled commercial value. In this demonstration we present a prototype and a functional web application for semi- and fully-automated creation, monitoring, and management of cost-efficient pay-per-click campaigns with budget constraints. The prototype is experimentally evaluated on real world Google Ad Words campaigns and shows a promising behavior with regards to campaign performance statistics outperforming systematically the competitive manually created and/or monitored campaigns.

Published in:

Data Mining Workshops (ICDMW), 2012 IEEE 12th International Conference on

Date of Conference:

10-10 Dec. 2012