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Unprecedented growth of online social networks (OSNs) increasingly makes privacy advocates and government agencies worrisome alike. In this paper, we propose My3, a privacy-friendly decentralized alternative for online social networking. The My3 system exploits well-known interesting properties of the current online social networks in its novel design namely, locality of access, predictable access times, geolocalization of friends, unique access requirements of the social content, and implicit trust among friends. It allows users to exercise finer granular access control on the content, thus making My3 extremely privacy-preserving. Moreover, we propose different replication strategies that users may independently choose for meeting their personalized performance objectives. A detailed performance study evaluates the system regarding profile availability, access delay, freshness and storage load. By using real-world data traces, we prove that My3 offers high availability even with low average online time of users in the network.