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Recently, coupled schemes between Web 2.0 and service-oriented architectures (SOAs) have been researched. Content providers based on Web and Internet protocol television (IPTV) providers based on telecommunications (Telcos) have struggled against each other in order to accommodate more three-screen TV service subscribers. From the advent of Web based content management system (CMS), more abundant Web contents can be circulated. However, since service providers manage pre-encoded contents for user's device sizes and contents format directly, waste for network bandwidth and user buffer occurs. In this paper, we present user centric CMS for open IPTV service providers. The proposed system consists of Web TV enablers, a content mediator, a media server, an IPTV profile server as well as an open IPTV platform. Web TV enablers include contents aggregation, mediation, and deployment as Web services. We also implement social Web TV as the integration of the user centric CMS and social media service (SNS).