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The Empirical Study of Motivators for Online Shopping Demand Based on Behavior Analysis

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1 Author(s)
Kang Boyu ; Coll. of Manage., Shanghai Univ. of Eng. Sci., Shanghai, China

This paper starts from the process of online shopping behavior, makes consumers' demand for online shopping as the object of study, conducts an analysis aimed at the characteristics of online shopping demand, puts forward related factors which stimulate online shopping demand and adopts quantitative analysis to these factors for actual verification, trying to provide theoretical guidance for relevant companies and personnel to correctly tap consumers' demands.

Published in:

Business Computing and Global Informatization (BCGIN), 2012 Second International Conference on

Date of Conference:

12-14 Oct. 2012