By Topic

The Empirical Study of Motivators for Online Shopping Demand Based on Behavior Analysis

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Kang Boyu ; Coll. of Manage., Shanghai Univ. of Eng. Sci., Shanghai, China

This paper starts from the process of online shopping behavior, makes consumers' demand for online shopping as the object of study, conducts an analysis aimed at the characteristics of online shopping demand, puts forward related factors which stimulate online shopping demand and adopts quantitative analysis to these factors for actual verification, trying to provide theoretical guidance for relevant companies and personnel to correctly tap consumers' demands.

Published in:

2012 Second International Conference on Business Computing and Global Informatization

Date of Conference:

12-14 Oct. 2012