Surf's up: managing new product development

Web routes abound that offer strategies for successfully managing new product development ventures. Information gleaned from these resources can help enhance prospects for favorable outcomes and deliverables. Practitioners discuss useful methods for evaluating present and potential customer cravings, introduce effective product concept generation theories, share lessons learned from using advanced technologies, shed light on design optimization, and suggest follow through prototyping approaches. The following resources provide insights into problems, risks, and realities associated with product growth endeavors in the current global and highly competitive business environment.