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Issues in new product development

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1 Author(s)
Bergey, P.K. ; University of Melbourne, Australia

In this issue of EMR, we continue our new format with the second release of the Technology Manager's Notebook that provides essays from our team of practitioners actively engaged in the management of technology. It is clear that practicing managers face a different set of challenges than theoreticians. Managers continually confront the day to day challenges of meeting business targets and navigating the ensuing practical trade-offs. Theoreticians typically have the luxury of additional time and space to analyze a broader spectrum of issues, yet face the challenge of identifying the common underlying problems and then developing solutions that will stand the rigorous test of time. The new format of EMR blends together these two perspectives by aggregating a set of articles that complements the issues illuminated in the Technology Manager's Notebook.

Published in:

Engineering Management Review, IEEE  (Volume:40 ,  Issue: 4 )