By Topic

Value added mobile broadband services Innovation driven transformation of the ‘smart pipe’

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Kristofer Kimbler ; Senior Business Consultant, K2K Interactive Ltd., London, UK ; Mac Taylor

As consumer demand for mobile broadband data soars, data traffic is increasing exponentially. However actual data revenue is growing at a much slower pace. Furthermore, data profitability is significantly lower than voice or messaging. Hence, investors and financial analysts are currently marking down the future valuation of mobile operators' businesses. To counter this trend, operators need new ways of monetizing mobile broadband data while increasing profits. This can be achieved by transforming existing data businesses from unlimited or volume-based models to value-added data offerings. Examples are: demographically segmented and personalized data packages; data bundled-with-Internet-applications; sender-pays content models; and service-based charging. These “value added mobile broadband services” are becoming a new area for service innovation. This paper analyses current market trends and explains how the aggregation of traffic management, data charging, deep packet inspection and content optimization technologies enables this new “smart pipe” innovation. Existing market solutions and examples of already deployed value added data services are provided.

Published in:

Intelligence in Next Generation Networks (ICIN), 2012 16th International Conference on

Date of Conference:

8-11 Oct. 2012