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Analysis of the Impact of Social Network on College Students -- An Empirical Study of renren.com

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1 Author(s)
Jia Liu ; Sch. of Inf., Central Univ. of Finance & Econ., Beijing, China

In order to research the impact on college students, a research value and application analysis of renren.com has been done first. Second, the author designed a questionnaire about the usage of 'renren.com' and tested the reliability and validity of the questionnaire. A series of important conclusions and findings are achieved through the analysis of survey. Then, the evolution of impact is established that 'Available Resources - Public Opinion - Behavior Change', the level of impact is measured of three levels using data from previous survey. In the empirical research, some political suggestions are put up considering the development status and trend of SNS, which has a strong practical value.

Published in:

Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on

Date of Conference:

20-21 Oct. 2012