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Designing for the global community

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1 Author(s)
W. M. Gribbons ; Bentley Coll., Waltham, MA, USA

This paper presents a plan for the development of a global design strategy. In support of this position, the paper summarizes numerous variables that are central to a successful internationalization effort and offers a process for implementing this strategy within a product development cycle. With international sales representing a huge potential for growth and profit, corporate America must make a concerted effort to establish comprehensive internationalization policies and procedures

Published in:

Professional Communication Conference, 1997. IPCC '97 Proceedings. Crossroads in Communication., 1997 IEEE International

Date of Conference:

22-25 Oct 1997