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Design case history: Apple's Macintosh: A small team of little-known designers, challenged to produce a low-cost, exceptionally easy-to-use personal computer, turns out a technical milestone

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The genesis and development of the Macintosh concept are described, including the role of Steven Jobs, the vice-president and now Chairman of Apple Computer Inc. Simplification of the software and the choice of the 68000 microprocessor are discussed, and various design problems are examined. The design of the factory is also discussed, as are production and marketing issues.

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IEEE Spectrum  (Volume:21 ,  Issue: 12 )