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The integration of social networking concepts into the Internet of Things (IoT) has led to the so called Social Internet of Things (SIoT) paradigm, according to which the objects are capable of establishing social relationships in an autonomous way with respect to their owners. The benefits are those of improving scalability in information/service discovery when the SIoT is made of huge numbers of heterogeneous nodes, similarly to what happens with social networks among humans. In this paper we focus on the problem of understanding how the information provided by the other members of the SIoT has to be processed so as to build a reliable system on the basis of the behavior of the objects. We define a subjective model for the management of trustworthiness which builds upon the solutions proposed for P2P networks. Each node computes the trustworthiness of its friends on the basis of its own experience and on the opinion of the common friends with the potential service providers. We employ a feedback system and we combine the credibility and centrality of the nodes to evaluate the trust level. Preliminary simulations show the benefits of the proposed model towards the isolation of almost any malicious node in the network.