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Social media can no longer be described as a fad, because they are becoming part of the social infrastructure. It has been pointed out that there is a high degree of affinity between social media and TV viewing. In this paper, by analyzing the results of experiments conducted with the participation of large numbers of users on "teleda" (a large-scale social TV system), we discuss the viewing behavior of users in social TV systems and the future shape of TV media in the social media era.
Date of Conference: 26-28 Sept. 2012