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Cars, phones, and Tamagotchi tribes

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1 Author(s)
Lewis, T. ; Technol. Assessment Group, Salinas, CA, USA

As if life isn't already crowded enough with obligations, “Tamagotchis” (virtual pets) would seem to be at odds with the Information Age, but cars, phones and TV-like appliances will become more like Tamagotchis as the friction-free economy once again expresses itself in tribalism. My premise is simple: the friction-free economy rewards retro-cultures that yearn to return to agrarian tribalism. Selling hi-tech products in this new economy becomes ritual, and the greater the ritual, the greater the financial rewards. Some may use different names-database marketing, targeting or niche marketing-but the key to expanding the computer industry will be to build a tribe around your brand and flaunt it. Successful product design and sales will increasingly require targeting products, services and ideas to various tribes. An idea long understood in the entertainment and services industry, this is only now becoming a computer industry mantra. The question is, how will this impact the design of future computer products? Study the Tamagotchi and other Christmas season best-sellers to find out

Published in:

Computer  (Volume:30 ,  Issue: 11 )